Do you know almost three-quarters of your consumer base is latching on to social media, and consuming it’s content to analyze whether your brand is relevant or not? 

Do you know that social media, at times, might be the first place your Target Group meets your brand? And in that very instance make the consumer decision to opt for or out of it.

Even if you know these facts, they must be beginning to sprout some unanswered plights - where do you begin? Which platforms to begin with? What kind of content to post? And so on and forth. The right answer to these questions is a very sorted social media strategy. 

We were where you were too. And over time learned, failed, learned a little more, to carve out the best practices. We at Designly Yours are here to help you in building your brand roadmap. 

Here’s what we need to do to get your brand on the top charts of social media- 

1. Define Your Brand Identity:

• What are your brand values? (e.g., innovation, authenticity, community)

• Who is your target audience? (understanding their social media habits is key)

• What makes your brand unique?

2. Develop a Compelling Voice and Tone:

• Formal, casual, humorous? Align it with your brand identity and target audience.

• Use consistent language across all platforms.

• Your brands archetype dictates everything that it will ever say, be, do and be seen as.
  
  Here’s some examples of how brands defined their archetype, and then everything that the brand said and did, fell greatly within the definition. 
  
  
  

  

3. Create a Cohesive Visual Aesthetic:

• Develop a style guide for your visuals (color palette, fonts, imagery)

• High-quality visuals are crucial for grabbing attention.
   

4. Curate Engaging Content:

• Mix up content formats (images, videos, infographics, stories)

• Share valuable information, entertain, and inspire your audience.

• Respond to comments and messages promptly – foster a two-way conversation.

5. Choose the Right Platforms:

Be where your target audience is. Focus on platforms you can manage effectively.

Designly Yours Can Help!

Building a thriving social media brand takes time and effort. From crafting a captivating aesthetic to developing a content strategy that resonates, Designly Yours offers a suite of services to empower your brand:

• Social Media Strategy Development: We'll analyze your audience and create a plan for sustained growth.

• Eye-Catching Visual Design: Our team will craft stunning visuals that reflect your brand identity.

• Content Creation & Management: We'll generate engaging content that sparks conversation.

• Community Management: We'll handle your social media interactions and build a loyal following.

Contact Designly Yours today to ensure your brand shines brightly in the vast social media landscape!

Inspiration & Source: The man who's nailed the art of social media - Neil Patel.