AI is becoming more and more sophisticated. It is now able to do things like create personalized content, target ads to specific audiences, and predict customer behaviour.

A contributor on Reddit rightly quoted:

While creators are juggling to figure out the most optimum way to wrap their life around Artificial Intelligence and it’s ever-evolving dynamics, its the businesses and clients who need to get a better grasp of it. Here’s our 2 cents for the clients on perceiving AI and setting the right expectations from it – 

#1 AI is a source to enhance creativity. AI is NOT creativity. 

#2 AI can do a lot for you when it comes to marketing needs, but even that needs a marketing person or lens.  

#3 AI is to be looked at as a tool to make things efficient and synergistic.

And now comes the million-dollar question - Can AI replace marketing people?

As your brand’s wellwisher, our answer now and 10 AI years later will be NO it cannot.
What a marketeer can make AI do, even AI can’t do alone. Simple. 

Take a look at Jessica Apotheker's views on how it's not as much as AI vs. Marketing but more of AI + Marketing -