Year
2024
Branding
Web Design
E-commerce
Marketting Assets
Packaging
The first step in our project was to develop comprehensive brand guidelines that would capture the essence of Babacork. We wanted to create a brand that was both eco-conscious and stylish, appealing to a wide range of yoga enthusiasts. We focused on the following elements:
Brand Identity: We created a logo that incorporated the natural element of cork and conveyed a sense of sustainability.
Color Palette: We selected a palette of earthy tones that complemented the cork material and evoked feelings of calmness and nature.
Typography: We chose a font that was both modern and organic, reflecting the brand's personality.
Brand Messaging: We developed key messaging that highlighted Babacork's commitment to sustainability, quality, and comfort.
Once the brand guidelines were established, we turned our attention to creating a dynamic e-commerce website. The website needed to be user-friendly, visually appealing, and optimized for mobile devices. We focused on the following key features:
Product Showcase: We designed a clear and visually engaging product showcase that highlighted the unique features of Babacork's yoga mats.
Customer Experience: We ensured a seamless shopping experience by implementing a user-friendly checkout process and providing detailed product information.
Content Marketing: We developed informative blog posts and articles about yoga, sustainability, and the benefits of using cork yoga mats.
SEO Optimization: We optimized the website for search engines to improve visibility and attract organic traffic.
